Well served: Leading convenience retailers REWE and dm-drogerie markt open their doors

Your everyday necessities are now available right in the heart of Quartier Heidestrasse, with supermarket chain REWE and beauty and personal care retailer dm celebrating their stores’ grand opening on Heidestrasse 26 January. With colourful balloons and entertaining street performers on stilts, the event created an even livelier atmosphere on the street than usual.

Thomas Bergander, Geschäftsführer der Quartier Heidestraße GmbH und Jessica Dittrich, Filialleiterin von REWE
Thomas Bergander, Managing Director of Quartier Heidestraße GmbH, with REWE Store Manager, Jessica Dittrich

The two shops will significantly increase activity on the QH Core building’s ground floors, the main building on Dreiecksplatz in the quarter’s centre. Fresh vegetables, pasta, drinks, nappies or laundry detergent – everything is now within easy reach. The store openings are a real milestone and an eagerly anticipated moment for the district's 'trailblazing' residents and office workers. Besides the two retail spaces, all the offices in QH Core are also let.

Thomas Bergander, Geschäftsführer der Quartier Heidestraße GmbH und Ulrike Köhler-Thiersch, Filialleiterin von dm-drogeriemarkt
Thomas Bergander, Managing Director of Quartier Heidestraße GmbH, with dm Store Manager, Ulrike Köhler-Thiersch

Quartier Heidestraße Managing Director Thomas Bergander welcomed the two store managers to the event and was then given a tour to see the range of goods on offer. The dm store’s sales area covers 880 square metres, while REWE has a 2,400 square-metre shopping space of well-stocked, clearly laid out aisles which are simple for shoppers to navigate.

The new outlets are the first convenience retailers to open in Europacity. The businesses are next to one another and will have no problem enticing customers from both sides of Heidestrasse. Now, residents to the west and east of Heidestrasse can meet – perhaps even get to know each other – while shopping for organic soup or basmati rice!

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